Neighborhood Goods
Powering the Reinvention of Retail
Overview
Is physical retail shopping dead? Not for Neighborhood Goods. They’re breathing new life into it by bringing in mainly direct-to-consumer (DTC) brands that primarily have a digital presence. The Neighborhood Goods brick and mortar store lets customers get that “feel good” customized shopping experience without sitting at home on their phones.
Key Points
- Shopify-powered platform that powers the in-person and e-commerce experiences
- Best-in-class mobile app that allows for shopping on the go as well as getting help in-store
- Real-time analytics of the retail floor through a custom implemented beacon mesh
- Django-based CMS web app that enables editorial content publishing
Problem
How Do You Reinvent Retail In The Direct-To-Consumer Age?
Consumers are bombarded with direct-to-consumer (DTC) retail advertising on Instagram and across the web, but how do they know if the product is, well, any good? And how do you bring digital brands into a compelling physical space?
Solution
Create A Seamless Shopping Experience, Whether A Customer Is Online Or In-Store
Sometimes a product can sell itself. But in this day and age, everyone can innovate, and most markets are saturated. This is where customer interaction with the brand and the cumulative shopping experience matters most.
Shopify-Powered Platform
There's no point in making custom software when there's exiting tech that’s doing it right. So when we can, we utilize technologies that we know can achieve results. Using Shopify was a no brainer. With our creative muscle, we knew the platform could scale with Neighborhood Goods - and we were there to smooth any unknowns that came up during development.
Apps That Empower Customers and Associates
The native mobile app lets you sift through content, but also delivers a luxury service, unlike any other. Picture this: Let’s say you’ve spent the last hour shopping all of the brands in the store and are sitting down at the in-store cafe for a cocktail. You can open up the app, buy the items you want, and once you've made your purchase, the custom beacon network empowers the Neighborhood Goods Associates to bring you your items without you having put down your martini.
Real-Time Analytics
The custom beacon network not only enables Neighborhood Goods associates to locate you in-store when you need help, it also creates a real-time heat map of anonymized foot traffic as customers move throughout the retail space. This data is invaluable to the DTC brands showcased at Neighborhood Goods to see how their products are performing.
Results
A Retail Environment You'll Actually Want To Be In
Our partnership delivered a digital experience that delivered on the physical goods all while making it relevant to consumers that will never walk into the retail store.
One Tech Stack For Both Physical And Digital Sales
Our custom Shopify implementation means that there are no separate systems to manage physical and digital sales. Associates in the retail store are able to help customers or ship web orders, depending on what needs doing.
A Cohesive Storytelling Platform
With their custom CMS, Neighborhood Goods can post some eye-catching content. The native mobile app and website lets you sift through content, but also delivers a luxury service, unlike any other.
Happy Customers And Associates
We delivered on the promise of Neighborhood Goods Associates locating customers within the store to deliver orders or answer questions, which resulted in more informed customers, and hight sales.
Even Happier DTC Brands
Now, armed with physical analytics on performance, DTC brands in the Neighborhood Goods store can dabble in retail while receiving invaluable feedback to make more informed product decisions.
Takeaway
A Truly Connected, Cohesive Retail Store Brought To Life
Neighborhood Goods mission isn't just to see how DTC brands would do in a physical space. They endeavor to foster an environment where these brands and the sum of their products can reach and connect with people wherever they are. When you're faced with a multifaceted challenge like the one Neighborhood Goods has, Mobelux is the perfect partner to build out digital infrastructure, solve problems, and deliver a quality end product.
Creating a seamless shopping experience, whether a customer is online or physically in the brick and mortar store was not negotiable, so Mobelux's expertise was pivotal in Neighborhood Goods goal to reinvent retail.
