- Front End Web Development
- User Experience (UX) Design
- User Interface (UI) Design
- Product Strategy
- Brand Development
- Logo & Visual Identity
Light Wave Technology
When Urban Stems Co-Founder, Ajay Kori, had a vision for his next business venture, he partnered with Mobelux to bring the brand to light. Ajay had a unique problem to solve—he wanted to use light wave technology to bring relief to the 40 million migraine sufferers worldwide. Although the science and technology for his product were well under way, Ajay was in need of a brand identity and an e-commerce platform to market it on.
Mobelux worked hand-in-hand with us to take Allay from an idea to reality in just a couple of months, doing everything from designing our brand assets and guidelines to developing our Shopify storefront.
Designing a Brand
In partnership with Dr. Rami Burnstein of the Harvard Brain Science Initiative, Ajay and his partners developed a portable lamp that featured a scientifically proven green light. The narrow bands emitted by the green light help to reduce the painful symptoms for individuals who suffer from migraines and light sensitivity. Offering a unique solution to a significant problem, Ajay and the team needed a brand to support the product that they had developed.
Mobelux collaborated with Ajay and his team to develop a visual identity. To do so, Mobelux needed a deep understanding of the science and technology behind the product and its target customer. Implementing design thinking methods, Mobelux completed the competitive brand analysis, market research, and development of a series of customer profiles.
In addition to the logo representing the lamp's friendly green glow, Mobelux designed an illustration style to help Allay tell its story. Centered around a female figure, the style sports a gentle tone with calming colors to help customers learn the science and the Allay experience. This lamp was also illustrated in this style to carry over to the lamp's packaging and instructional materials.
Building an E-Commerce Site
With a brand in place, Mobelux began the process of designing and building a website that would serve as both a marketing and e-commerce vehicle for the Allay lamp. Mobelux selected Shopify as the platform due to its well established e-commerce technology. By customizing the Shopify templates, Mobelux was able to adapt the platform's design to tell the narrative of the Allay Lamp, highlighting the benefits, science, and technology of the product.
In a matter of weeks, Mobelux was able to design the web pages, build the website structure, and deploy the completed site. The website was ready to launch as the first shipments of the Allay Lamp arrived for market.
The Mobelux team were incredible partners as we worked to quickly bring Dr. Burstein’s groundbreaking research to life as the Allay Lamp. Thanks, Mobelux!