As the smart home and home security market continues to grow, it seems as if there’s no shortage of new technology to install in your home. Introducing the latest technology should simplify your life, but often having exhaustive options for smart home products that look and function similarly can make your purchasing process overly complicated.

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With service to 18 states across the United States, Richmond based utility company, Dominion Energy, set out to change this model with its introduction of BrightSuite.

As a trusted energy provider, Dominion Energy is in a unique position to provide its customers with innovative products that complement its energy services. With the launch of BrightSuite, Dominion Energy is providing the most innovative smart home and security technology that makes life easier, safer, and more enjoyable for their customers.

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When Dominion partnered with us to build the BrightSuite marketing website, we focused on educating the customer on BrightSuite as well as simplifying their path to purchasing.

Not all shoppers are the same. Worked with BrightSuite to give shoppers three distinct ways to customize and purchase their smart home security experience - Popular Packages, By Experience, Build Your Own.

We helped to inform the BrightSuite brand with an approach that ensured their developed brand has its own unique identity without losing its roots at Dominion Energy.